Case "Gillette: Why Innovation May Not Be Enough"?
The economic price for the customer is indicated in the exhibit. However, the price must match the costs for the customer. What are the perceived benefits and costs? How can the business improve the perceived value of its product?
The economic price for the customer is indicated in the exhibit. However, the price must match the costs for the customer. What are the perceived benefits and costs? How can the business improve the perceived value of its product?
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